Inside the mind of a Millennial homebuyer

Inside the mind of a Millennial homebuyer

There’s plenty of content making the rounds about exactly how real estate agents should market to and serve Millennials. But it’s almost all written by non-Millennials. So I decided to let you hear it straight from the horse’s mouth. Of course, I don’t pretend to perfectly represent an entire generation of people across the entire…

Where to find hyperlocal content <br>for your social media

Where to find hyperlocal content
for your social media

Maintaining a social media presence is crucial for real estate agents looking to connect directly with their potential customers. However, simply posting a constant stream of listings isn’t going to get you anywhere. You’ve got to provide content people are interested in. It’s not just about selling them a house. It’s about making them want…

4 crucial reasons real estate agents need their own website

4 crucial reasons real estate agents need their own website

As more and more real estate business is handled online, brokerages and franchises have begun offering their agents a website (or dedicated webpage) under their branding and URL. Regardless of who these agents are, the area they serve, or what they specialize in, the sites and pages all look the same. Maybe it’s not the…

How to build your real estate website for the best ranking results

How to build your real estate website for the best ranking results

Ranking in search engine results has become increasingly more difficult as the Internet has gotten “older.”  More and more content is added each day.  Need an example?  Stats tell us there are approximately six billion Google searches per day.  Yes, six billion! From a real estate standpoint, we are competing against not only local websites but…

Never make this marketing mistake again

Never make this marketing mistake again

Consider this post your official marketing intervention. We’ve got an issue that needs to be addressed – and that issue is copycat marketing. By “copycat marketing,” I mean when real estate and mortgage pros simply replicate what they see from other area pros and hope the same techniques work for them. Not only is this…