The right (and wrong) way to use social media for real estate

Your job isn’t just about selling houses, it’s also about making connections with people, proving yourself to be a valuable source of knowledge, and establishing trust. If you’re using your social media channels to push your listings and open houses, you aren’t making the most of it. Here are some tips on what to do, and what not to do, when talking about your real estate business on social media.

Mortgage blogging spotlight, part two

We introduced you to four mortgage companies last month that are using their blogs to establish thought leadership, educate potential borrowers, and increase their search rankings. Here are four more mortgage blogs to inspire you to write. These mortgage sites range from military mortgage specialists to banks. But what they all have in common is great content. Check them out.

5 tips for writing readable real estate blog posts

Be honest with yourself: When was the last time you read an article online word for word? If you’re like most people, you probably scan for important points, decide if the article is worth sharing, and click to the next article or hit the share button. If you can’t focus on articles online, how do you expect your readers to? This is why how you write is as important as what you write when it comes to capturing readers' attention. Here are five tips for writing readable real estate blog posts.

Free social media course for real estate and lending pros

What do you think of when you hear the phrase social media? Does it sound scary or intimidating? Can you just feel the minutes of your day slipping away at the mere mention of the phrase? If so, you're definitely not alone. While social media can be a big boost to your real estate or lending marketing, it can seem overwhelming. You might not know what networks to use, who to follow, or what to post. We've put together a free, seven day e-mail course on social media for beginners to help you get started. Here's what you need to know:

Facebook [finally] adding "dislike" button

For years, Facebook has refused to create a dislike button, despite the seemingly constant requests of its users. CEO Mark Zuckerberg just said they are planning on adding it soon. But what exactly will that mean for your Facebook experience?