4 crucial reasons real estate agents need their own website

4 crucial reasons real estate agents need their own website

As more and more real estate business is handled online, brokerages and franchises have begun offering their agents a website (or dedicated webpage) under their branding and URL. Regardless of who these agents are, the area they serve, or what they specialize in, the sites and pages all look the same. Maybe it’s not the…

How to build your real estate website for the best ranking results

How to build your real estate website for the best ranking results

Ranking in search engine results has become increasingly more difficult as the Internet has gotten “older.”  More and more content is added each day.  Need an example?  Stats tell us there are approximately six billion Google searches per day.  Yes, six billion! From a real estate standpoint, we are competing against not only local websites but…

Never make this marketing mistake again

Never make this marketing mistake again

Consider this post your official marketing intervention. We’ve got an issue that needs to be addressed – and that issue is copycat marketing. By “copycat marketing,” I mean when real estate and mortgage pros simply replicate what they see from other area pros and hope the same techniques work for them. Not only is this…

6 tips for effective real estate ads

6 tips for effective real estate ads

When it comes to writing copy for text ads (especially using solutions like Google AdWords), you’re given a very limited amount of space to get your point across. Because of this, it’s crucial to take advantage of every inch of the real estate (pun intended) you’ve been provided. Elements like word choice, links, and overall…

One thing real estate and mortgage pros must do now that Trump is president

One thing real estate and mortgage pros must do now that Trump is president

Whew. Regardless of whether or not you are happy with the outcome, I think we can all agree it’s nice the election season has finally come to a close. Now that it’s over, the storyline has switched from that of an anticipation about who will win to an anticipation of just what our new leader…