Content Marketing Strategy – Tips for Real Estate Agents

Content Marketing Strategy – Tips for Real Estate Agents

Content Marketing is no longer just an option for real estate pros. Content Marketing Institute found that content marketing generates 3X as many leads at 62% less cost than traditional outbound marketing. There are countless people wanting to learn more about the home buying process; now, if your website offered information about that process, then people…

Think these website features matter? <br>Think again.

Think these website features matter?
Think again.

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

Simple ways to boost your social engagement in 2017

Simple ways to boost your social engagement in 2017

Engagement is the elusive ghost of social media management—everyone is always chasing after it, yet few businesses ever actually see it. That’s because it’s hard to get people to act on social media, where every other business is striving to get their attention and focus. Despite the crowded party, there are ways to stand out…

Want more mortgage leads? Your website needs 6 things.

Want more mortgage leads? Your website needs 6 things.

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

The amazing, frightening thing every real estate agent knows

The amazing, frightening thing every real estate agent knows

I’ve noticed something over the last eight years working in the real estate industry. It’s not unique to real estate, but it seems to be more prevalent here than other industries. There’s a consistent, unfruitful search for an elusive technological unicorn. A tool/app/platform that’s going to immediately boost your business, save you time, make your…