Want more mortgage leads? Your website needs 6 things.

Want more mortgage leads? Your website needs 6 things.

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

The amazing, frightening thing every real estate agent knows

The amazing, frightening thing every real estate agent knows

I’ve noticed something over the last eight years working in the real estate industry. It’s not unique to real estate, but it seems to be more prevalent here than other industries. There’s a consistent, unfruitful search for an elusive technological unicorn. A tool/app/platform that’s going to immediately boost your business, save you time, make your…

4 real estate marketing trends to keep you relevant in 2017

4 real estate marketing trends to keep you relevant in 2017

Some things always stay the same. Every year, we orbit the sun at the same speed, people argue about politics, and donuts (unfortunately) remain unhealthy. However, the only constant in the marketing and tech spaces is change. New techniques emerge, old ones are replaced, and we’re all left in the dust trying to figure out…

Inside the mind of a Millennial homebuyer

Inside the mind of a Millennial homebuyer

There’s plenty of content making the rounds about exactly how real estate agents should market to and serve Millennials. But it’s almost all written by non-Millennials. So I decided to let you hear it straight from the horse’s mouth. Of course, I don’t pretend to perfectly represent an entire generation of people across the entire…

Where to find hyperlocal content <br>for your social media

Where to find hyperlocal content
for your social media

Maintaining a social media presence is crucial for real estate agents looking to connect directly with their potential customers. However, simply posting a constant stream of listings isn’t going to get you anywhere. You’ve got to provide content people are interested in. It’s not just about selling them a house. It’s about making them want…