We’re giving you a sneak peek at a brand new feature for our Pipeline ROI websites: The Daily Rate Lock Advisory. This page collects national data on stocks, bonds, and other economic influences, and uses these factors to give mortgage float and lock advice to potential buyers, increasing education and urgency to buy. This data is displayed daily on your Pipeline ROI website using charts and numbers that are easy to understand and interpret, without you ever needing to lift a finger.
Here are the 4 major advantages to using the Daily Rate Lock Advisory page on your Pipeline ROI website.
Increased Buyer Urgency: When a potential buyer is able to see detailed advice about locking or floating their rate, they can make better informed decisions about their mortgage. Rate lock advice that points toward locking your rate now can influence a buyer to purchase a home sooner and take advantage of the opportunity.
Educational Marketing: The Daily Rate Lock Advisory is a value added service for any real estate or mortgage professional. This advice educates potential buyers and borrowers on the day’s news that can affect their mortgage rate, allowing them to make informed decisions. This e-mail is valuable, and is more likely to set you apart from others in your field.
Lead Capture: Many potential borrowers will browse rate pages on real estate and mortgage sites. The Daily Rate Lock Advisory takes this one step further by allowing potential borrowers to sign up for a repeating newsletter that keeps you in touch and keeps them visiting your website consistently.
Traffic: The new Daily Rate Lock Advisory points leads back to your website more effectively than simply e-mailing them the advice. By placing such valuable information on your website, you can increase traffic. Higher traffic can result in more clicks on listings and other pages of your site, and can also have a positive impact on your search engine rankings.
Daily Rate Lock Advisory is available as part of our comprehensive inbound marketing solution for real estate. If you’re interested in finding out more about how our technology, along with inbound marketing techniques, can help you find, nurture, and close more leads, click here.
The new Daily Rate Lock Advisory will begin rolling out for current customers this month.