10 brilliant quotes every real estate agent should read, apply, and share

As we go about our busy day-to-day routines, it can be easy to fall into the trap of just “going through the motions.” I’ve found that one of the easiest, fastest ways to jump out of this rut is a good quote. Considering other people’s unique perspectives on relevant topics can inspire you, get you to think outside the box, and renew your focus.

I’ve put together a collection of 10 compelling quotes on real estate, sales, and marketing that I hope motivate you, or if nothing else, get your creative juices flowing. I’d love to hear your feedback or additional quotes you’ve found inspiring. I’ve also created a shareable graphic for each one, so please feel free to share these on your social media accounts, or use them on your blog.

So, without further ado…

10 brilliant quotes

Gary Keller quote

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“It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have.” – Gary Keller

I think this applies to any profession, but is especially fitting for real estate agents. With so many clients, properties, leads, transactions, community involvement, and marketing efforts, I think it’s important to remember that there is a limit to the number of things you can accomplish in a day. Once you accept that, you’ll be better at prioritizing what’s most important and setting attainable daily goals.


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“In the real estate business, you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” – Johnny Isakson

There are many aspects of the real estate business that teach you about so much more than just “real estate.” I think Mr. Isakson hits the nail on the head here. He served 22 years as the president of a real estate company, has served in the House of Representatives and as a US Senator.

Jay Baer quote

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“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer

This may sound like common sense, but it’s important to be reminded that your clients are not just a commission. As you find out more about each one of them, the better you can help them, and the happier they’ll be with your service.


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“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt

This is a good one to use with your buyers. FDR did a great job here of capturing the essence of real estate ownership as smart and safe – two of the most important aspects of any investment.


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“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

As the debate keeps popping up about whether or not real estate agents are as necessary today as they were in the past, it’s important to be sure your intangibles are top notch. (For the record: we firmly believe that real estate agents provide a level of service and expertise that will always be needed. As a company, our solutions are built on the foundation of making your life easier, improving your workflow and success, but never replacing your value.)


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“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

There’s plenty of competition in the real estate business. As the economy fluctuates, the number of active agents follows suit to a degree, but there is never a time when you’re the only option in town. If you find yourself modeling your business and marketing strategies after everyone else you see, it’s time to step outside the box. Find what makes you unique and help potential clients see that.


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“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar

I like the way Ziglar boils sales obstacles down to these five. Let’s quickly apply these to real estate. 1. There’s always a need. People have to live somewhere, right? 2. Many times money is a problem, whether it’s finances or financing. 3. A sense of urgency is something that helps any sale, but it can be hard to come by in real estate. Buying a home is a big decision, and honestly it’s not smart to rush into it. However, with the right data and expert advice, you can help clients make better, faster decisions. 4. I don’t think “no desire” is a problem for real estate. The vast majority of Americans aspire to own a home. Then a bigger, nicer home. 5. Trust is incredibly important to establish with your clients, as we already mentioned, buying a home is a huge decision. The more your clients trust you, the better decisions they’ll make, and the easier it will be for you to do your job.

Chris Murray quote

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“Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.” – Chris Murray

We don’t have to tell you the importance of referrals. As you work with clients, don’t aim for “just getting the job done” – aim for an experience that blows them away, leaving them so impressed that they can’t help but tell someone about it. Then, find a good system for gathering testimonials and you’re golden. Good testimonials are one of the absolute best marketing tactics available, and you can never have enough.


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“Not only do you have to have content in your digital and inbound real estate marketing strategies, but content that gets an LOL, gets read, noticed, shared, clicked, and commented on is how YOU make a human connection in today’s noisy, multi-device world.” – Laura Monroe

This quote was from Laura’s article ” 5 creative tips and tools to supercharge your real estate content,” where she takes a look at the importance of content marketing for real estate pros and shares some awesome tips on how to get it done effectively.


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“Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” – Michelle Moore

I love what Michelle’s getting at here, and I believe effective lead follow-up is THE most important aspect of how many clients you have, and how many deals you close. But I think I’d change up the analogy a little bit. I’d say not following up with your prospects is the same as filling up your bathtub, then going on vacation. It’s like you’ve filled your pipeline with leads (bathwater) and then just left it there. What’s the point? Surprisingly enough, it happens all the time. According to a recent REAL Trends study, 45% of online real estate leads received no follow-up whatsoever! If this is something you struggle with, we’d love to help. Check out Lead Manager, our management solution built into Pipeline ROI.

Hopefully you enjoyed these quotes – don’t hesitate to comment, share, or use on your own blog. Have a great day!