Giving gifts at closing is the perfect way to add your personal touch, and make a lasting impression on your real estate clients. Of course, finding the right gift can be difficult because you need something unique, but easy. Inexpensive, but not cheap.
Here are a few easy, inexpensive gift ideas that clients will absolutely love!
Clients are happy to move into their new house, but are more excited about creating a home. A doormat is an easy way to create a warm, inviting touch to any home. You can easily find doormats in various home improvement stores or online. Prices vary from $15 to $50. There are even websites where you can make a custom doormat! Creating a doormat with the buyer’s last name on it will be a great personal touch, and show that you go above and beyond for your clients.
Moving Day Survival Kit
The moving process can be stressful. Remember spending all day bringing in boxes, unpacking, and then when it’s time to eat, you can’t find a single thing? Making a “survival kit” is a very personal and creative idea that will be very useful for your clients.
Just make a cute box with the basic essentials:
- paper towels
- cleaning supplies
- paper plates
- toilet paper
- trash bags
Recurring gifts are even better than closing gifts for one main reason: staying top of mind. A closing gift is a great way to end on a high note, but staying top of mind with past clients will offer you more repeat business from current clients. Also, when their friends or family need an agent, your gift will remind them of the great service you provide, and can earn you referrals.
Homemade Hot Chocolate
This is a great gift for the winter holidays! Here’s a great recipe posted by the Pioneer Woman:
Ice Cream Sundae in a Box
A fun idea for summertime.
Okay, an e-mail isn’t technically a gift. Still, a nice holiday e-mail is a personal touch your clients will appreciate. Plus, e-mails have a high rate of return. Studies show that for every $1 spent on e-mail marketing there is a $44 return.
An e-mail is completely free for you to send, and fairly easy to create. Although, gathering all the e-mails of past and current clients, and reminding yourself to send them each holiday can take time. Pipeline ROI offers an easy-to-use tool called “Promoter” full of pre-written e-mails (including holiday campaigns) that help you e-mail tons of clients automatically. Click here to watch a video of how to do it in under three minutes.
Learn more about the marketing tools Pipeline ROI offers.
Why it works
Obviously, you’re not obligated or required to give gifts to clients. But it’s part of going beyond the minimum. If you want to build lasting relationships, get repeat business, and portray a positive brand image, the thoughtfulness of a gift goes a long way. As you know, most people have a friend, family member, or acquaintance who’s a real estate agent. If you want to win those clients who may otherwise choose someone they know just by default, you need to do something that makes an impact. Something that a client will tell their friends. Something they’ll share on social media for others to see. Something that acknowledges this isn’t just a purchase or a sale, it’s one of the biggest, most important decisions they’ll make in their life. Consistently doing these small things should be a part of your overall marketing strategy.