Author Archives: Erica Tafavoti

Social Media News

Social Media News

Instagram, Facebook, and Twitter all made big updates this week that users should know about. Here are the details: Instagram: Multiple account management If you have multiple Twitter or Facebook accounts, you’re used to being able to alternate between accounts with a few taps or clicks, allowing you to easily update your personal and business…

2016 Lending Inbound Marketing Kit

2016 Lending Inbound Marketing Kit

Generate and close more leads in 2016 with better marketing. Learn all about social media, SEO, and blogging for mortgage lenders with this free inbound marketing kit. Plus, there’s even a few infographics to add to your lending website or share on social media. You’ll get: The lending marketer’s guide to social media: Learn how…

The 5 types of real estate content I write (and why)

The 5 types of real estate content I write (and why)

If you haven’t heard, content marketing and real estate, if done properly, are like peanut butter and jelly. There are real estate agents across the country are reaping the benefits of content marketing. Yes, it does take time to run a successful real estate blog. There are some real estate agents who won’t take the…

Local SEO strategies in real estate

Local SEO strategies in real estate

Local SEO is one of the best ways to establish your brand and consumer trust in your area. As a Raleigh, NC Real Estate company it’s important for us to be out in front of the consumers who are searching for us, locally. It’s important to understand that there are major differences between a non-geo…

Mortgage Industry News: Federal Reserve hikes interest rates

Mortgage Industry News: Federal Reserve hikes interest rates

The Federal Reserve made the (long-anticipated) decision yesterday to raise the federal interest rate for the first time in almost a decade. Today, your e-mail inbox might be overflowing with questions from potential and current borrowers. Here’s a roundup of what the biggest news sources are saying about the interest hike (plus, a tool to…