Author Archives: Jordan Douglas

Think these website features matter? <br>Think again.

Think these website features matter?
Think again.

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

Want more mortgage leads? Your website needs 6 things.

Want more mortgage leads? Your website needs 6 things.

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

4 real estate marketing trends to keep you relevant in 2017

4 real estate marketing trends to keep you relevant in 2017

Some things always stay the same. Every year, we orbit the sun at the same speed, people argue about politics, and donuts (unfortunately) remain unhealthy. However, the only constant in the marketing and tech spaces is change. New techniques emerge, old ones are replaced, and we’re all left in the dust trying to figure out…

Where to find hyperlocal content <br>for your social media

Where to find hyperlocal content
for your social media

Maintaining a social media presence is crucial for real estate agents looking to connect directly with their potential customers. However, simply posting a constant stream of listings isn’t going to get you anywhere. You’ve got to provide content people are interested in. It’s not just about selling them a house. It’s about making them want…

4 crucial reasons real estate agents need their own website

4 crucial reasons real estate agents need their own website

As more and more real estate business is handled online, brokerages and franchises have begun offering their agents a website (or dedicated webpage) under their branding and URL. Regardless of who these agents are, the area they serve, or what they specialize in, the sites and pages all look the same. Maybe it’s not the…