Deciding to sell my house made me realize…

Deciding to sell my house made me realize…

My wife and I recently decided to sell our house – the first one we ever owned. The house where we became parents to our first two kids. Now, with another on the way, well, we need a fourth bedroom! When we started considering what we needed to do just to get ready to put…

Real Estate SEO: Four Proven Tactics Anyone Can Use Right Now

Real Estate SEO: Four Proven Tactics Anyone Can Use Right Now

Real estate SEO is always a hot topic. Whether you just want to outrank your local competitors and peers, or you’re trying to show up in search results above giants like Zillow, effective SEO strategies are something you want to be familiar with. If you’d rather watch/listen than read – Here’s a webinar about real…

Think these website features matter? <br>Think again.

Think these website features matter?
Think again.

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

Want more mortgage leads? Your website needs 6 things.

Want more mortgage leads? Your website needs 6 things.

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

Inside the mind of a Millennial homebuyer

Inside the mind of a Millennial homebuyer

There’s plenty of content making the rounds about exactly how real estate agents should market to and serve Millennials. But it’s almost all written by non-Millennials. So I decided to let you hear it straight from the horse’s mouth. Of course, I don’t pretend to perfectly represent an entire generation of people across the entire…