Want more mortgage leads? Your website needs 6 things.

Want more mortgage leads? Your website needs 6 things.

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

Inside the mind of a Millennial homebuyer

Inside the mind of a Millennial homebuyer

There’s plenty of content making the rounds about exactly how real estate agents should market to and serve Millennials. But it’s almost all written by non-Millennials. So I decided to let you hear it straight from the horse’s mouth. Of course, I don’t pretend to perfectly represent an entire generation of people across the entire…

Never make this marketing mistake again

Never make this marketing mistake again

Consider this post your official marketing intervention. We’ve got an issue that needs to be addressed – and that issue is copycat marketing. Copycat Marketing By “copycat marketing,” I mean when real estate and mortgage pros simply replicate what they see from other area pros and hope the same techniques work for them. Not only…

One thing real estate and mortgage pros must do now that Trump is president

One thing real estate and mortgage pros must do now that Trump is president

Whew. Regardless of whether or not you are happy with the outcome, I think we can all agree it’s nice the election season has finally come to a close. Now that it’s over, the storyline has switched from that of an anticipation about who will win to an anticipation of just what our new leader…

One year of TRID: the good, the bad,<br> and the ugly

One year of TRID: the good, the bad,
and the ugly

October 3, 2015. A date that will live in infamy. 1,800 pages of controversial reform swept over the mortgage transaction process and made real estate agents roll their eyes when thinking about the coming changes. And now, a year later, the National Association of Realtors (NAR) has polled over 55,000 Realtors (about 4.2% of which…