Content Marketing Strategy – Tips for Real Estate Agents

Content Marketing Strategy for Real Estate Agents

Content Marketing is no longer just an option for real estate pros. Content Marketing Institute found that content marketing generates 3X as many leads at 62% less cost than traditional outbound marketing. There are countless people wanting to learn more about the home buying process; now, if your website offered information about that process, then people about to buy a home are coming straight to your door.

Pipeline ROI specializes in various forms of Inbound Marketing, which includes content marketing.

We’ve broken down our content marketing strategy to help all real estate pros get more leads!


Rule #1 of brain storming for content: Connect with your audience. Writing about new marketing software may spark our interest, but probably not your target audience. Design each blog, or post, with what your future clients are looking for. An easy way to start is writing about your most frequently asked questions from clients. For example, if people are curious about school districts and the ratings of different schools in your area, then write about it!

Need inspiration? Check out our list of 50 free real estate blog post ideas! Feel free to share on your website.


Did you know that an estimated 43% of people admit to skimming blog post? That’s why blogs should be easy to read, short, and to the point. Write shorter paragraphs, break up text with images, and use simple words.

We’ve written a blog specifically on how to create readable blogs.

Our pro tip: Make a list! Lists help readers easily access information needed, and quickly decide if it’s valuable.


Once you write your amazing blog post, make sure to post it at the right time and the right way. Different platforms require different times to post to optimize your reach to clients.

HubSpot conducted research over the best times to post on various platforms.

Best times to post:


Saturday & Sunday 12:00-1:00pm

Wednesday 3:00-4:00pm

Thursday & Fridays 1:00-4:00pm


Monday through Friday 12:00-3:00

Wednesday 5:00-6:00


Monday through Thursday Anytime except 3:00-4:00


Online advertisements are a great (and inexpensive) way to grow your potential reach. Facebook, Instagram, and Twitter all offer sponsored posts. We’ve created a webinar series showing how to get started, and the basics of creating advertisements through social media.



Check out these blogs for inspiration and help getting started:

5 tips for writing readable real estate blog posts

7 incredible free stock image sources for your real estate blog

Conquer your fear of blogging – 5 steps to writing a share-worthy blog post in under an hour