Mobilegeddon is here. Is your real estate or lending website ready?

Mobilegeddon is here: Is your real estate or lending website ready?

April 21st will go down as the day Google declared mobile-friendliness is a big deal. They’ve officially rolled out their latest algorithm update and have started “boosting the ranking of mobile-friendly pages on mobile search results.” When a user searches Google from a mobile device, they’ll be directed primarily to mobile-friendly websites. This update comes after a long list of Google tools and algorithm tweaks designed to improve user experience on a mobile device. But this update is more than just a boost to user experience. If your real estate or lending website isn’t mobile-friendly yet, this update could have a big impact on your search rankings and ultimately traffic to your site.

To find out if your site is affected by this update, run your site through Google’s Mobile-Friendly Test. If you get a green checkmark, you’re good to go! Your site is mobile-friendly and won’t be affected by this update. If you get a red “Not mobile-friendly,” then you’ve got some work to do. Check out our article on Inman for ideas on what to look for and how to get your site updated.

We’d love to take a look at your site and see what can be improved for mobile-friendliness, lead capture, SEO, and more. Fill out the form below and one of our experts will get in touch!

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