NAR Conference and Expo Recap (plus giveaway winner announcement)

2013 was, without a doubt, one of the best years in recent memory for the REALTORS® Conference and Expo. San Francisco was an incredible setting, and the positive energy was obvious from the first day to the last. The overwhelming sense of optimism from agents and brokers was the best we’ve seen in the last seven or eight years. With the recovery now in full swing, we spoke to many agents whose markets were seeing high demand, but low inventory – meaning higher prices and greater competition.

With that in mind, agents seemed more focused than ever, looking for ways to stand out from the competition, and enhance their marketing to become the “go-to” agent in their market. Brokers were interested in increasing their company’s efficiency and profit, looking to empower their agents to win more listings and get more of their deals to the finish line.

We were excited to debut two new tools at this year’s show to help agents and brokers accomplish those very goals.

Pipeline ROI was a hit with brokers, as it saves them time by automating their lead management, and saves them money by pinpointing the ROI they’re getting from each of their lead sources. They loved the ability to see everything in one dashboard – the status of leads, what their agents were doing to close them, the conversion rate and ROI for each lead source such as Zillow, Trulia, their IDX, and more. See more about Pipeline ROI and get a free walkthrough here.

Agents and brokers alike were drawn to our new location-aware marketing and intelligence tool called HomeBeacon, as it provides a brand new way to serve their sellers, as well as provide information to potential buyers and gain insight on how they’re viewing and touring listings. Read more about HomeBeacon on Inman News.

Agents were also really pleased with our new adaptive websites and faster, better-looking IDX. Our team has put maximum time and effort into these new updates, so it was fulfilling to see such a great reaction to the new look and feel of our products.

We’d also like to congratulate the winner of our MacBook Pro and iPad mini giveaway, Charlene Zoratti with RealtyUSA. Congratulations Charlene!