Giving gifts at closing is the perfect way to add your personal touch, and make a lasting impression on your real estate clients. Of course, finding the right gift can be difficult because you need something unique, but easy. Inexpensive, but not cheap. Here are a few easy, inexpensive gift ideas that clients will absolutely…

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

Engagement is the elusive ghost of social media management—everyone is always chasing after it, yet few businesses ever actually see it. That’s because it’s hard to get people to act on social media, where every other business is striving to get their attention and focus. Despite the crowded party, there are ways to stand out…

Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

I’ve noticed something over the last eight years working in the real estate industry. It’s not unique to real estate, but it seems to be more prevalent here than other industries. There’s a consistent, unfruitful search for an elusive technological unicorn. A tool/app/platform that’s going to immediately boost your business, save you time, make your…