Automated listings update e-mails can keep potential clients in the loop on new and updated properties of interest. We’ve given our listings updates a whole new look, so your e-mails will catch buyers’ attention on any device. Here are some of the highlights:
- The new e-mail shows any properties that have been updated since the buyer last viewed the search results. If a price has been lowered, your buyers will know.
- An all-new format pulls in not only images of the properties, but also basic information, such as address, price, bedroom and bathroom count, and a brief description.
- A CTA to “View this property,” allowing the buyer to click through to see more images and information about homes that catch their eye.
- A link to return to the saved search page, where the buyer can view all of the properties that fit their specifications.
How can these e-mails help you out during the busy season? By automatically sending property updates to potential clients, you can be the first person to notify them of a property that may catch their eye. If your buyer has been browsing around on different real estate websites, you can stay top of mind with these updates. By providing helpful property information, you’re also directing traffic back to your website to browse properties. If a buyer were to simply search Google for a specific type of home, they’d likely end up on Zillow or Trulia, instead.
If you’re a current Pipeline ROI customer, your listings update e-mails will be automatically updated to this new format.
Interested in finding out more about this feature and the rest of our inbound marketing platform for real estate can boost your business? Just give us a call at 866-300-1550 or fill out the form below to get a one-on-one demo.