It’s that time of year again! Shopping for supplies, loading up backpacks, packing lunches, waiting at the bus stop – there are some things that never change. You may also remember the feeling of walking into class on your first day and being immediately overwhelmed with the things you were expected to remember from the…

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

Some things always stay the same. Every year, we orbit the sun at the same speed, people argue about politics, and donuts (unfortunately) remain unhealthy. However, the only constant in the marketing and tech spaces is change. New techniques emerge, old ones are replaced, and we’re all left in the dust trying to figure out…

Maintaining a social media presence is crucial for real estate agents looking to connect directly with their potential customers. However, simply posting a constant stream of listings isn’t going to get you anywhere. You’ve got to provide content people are interested in. It’s not just about selling them a house. It’s about making them want…

Consider this post your official marketing intervention. We’ve got an issue that needs to be addressed – and that issue is copycat marketing. Copycat Marketing By “copycat marketing,” I mean when real estate and mortgage pros simply replicate what they see from other area pros and hope the same techniques work for them. Not only…