My car died yesterday. Okay, that’s a little dramatic. My car battery died yesterday. A fair, albeit obnoxious price to pay for leaving the dome light on overnight one too many times. Luckily for me, a friend was available nearby for a jump. Unluckily for me, that friend was even less qualified than I was…

Content Marketing is no longer just an option for real estate pros. Content Marketing Institute found that content marketing generates 3X as many leads at 62% less cost than traditional outbound marketing. There are countless people wanting to learn more about the home buying process; now, if your website offered information about that process, then people…

Ranking in search engine results has become increasingly more difficult as the Internet has gotten “older.”  More and more content is added each day.  Need an example?  Stats tell us there are approximately six billion Google searches per day.  Yes, six billion! From a real estate standpoint, we are competing against not only local websites but…

Blogging is one of the most important tactics within an inbound marketing strategy. For me, it’s critical for building qualified traffic to my mortgage company website. In addition to increasing website traffic, blogging demonstrates expertise and builds trust with potential customers. Ever go the hardware store looking for a particular tool or part to finish…

For the last few months, we’ve been in the middle of real estate’s busy season. Every year, it’s the same story. From mid-March to late September, agents and lenders are frantically running from meeting to meeting, from showing to showing, and trying to keep up with the nonstop influx of paperwork that comes with it…