What if I told you that you might be neglecting 20% of what Google takes into account when deciding where to rank your website in searches? Scary, huh? But it’s the truth. In Search Engine Optimization (SEO), what happens off your site is nearly as important as what’s happening on it. That’s where inbound links…

The main purpose of writing new content for your website is to increase your ranking on search engine results. With a higher ranking comes more visits to your site, and with more visits to your site come more leads as long as you know the proper way to use landing pages. But how do you…

I can hear most of you shudder from here when you hear a certain four letter word – “blog”. You know you should be doing it, but you either don’t know what to write about or think that it’s “too hard” or “takes long to write a blog post.” I get it, I really do….

“Content is king.” How many times have you read that phrase in a real estate marketing how-to? If you’re not a natural-born writer, you might have a hard time with this strategy. But there are real estate pros out there that prove content marketing works. We reached out to Bill Gassett (a name you’ve probably…

We introduced you to four mortgage companies last month that are using their blogs to establish thought leadership, educate potential borrowers, and increase their search rankings. Here are four more mortgage blogs to inspire you to write. These mortgage sites range from military mortgage specialists to banks. But what they all have in common is…