Blogging is one of the most important tactics within an inbound marketing strategy. For me, it’s critical for building qualified traffic to my mortgage company website. In addition to increasing website traffic, blogging demonstrates expertise and builds trust with potential customers. Ever go the hardware store looking for a particular tool or part to finish…

This article appeared originally on Kansas City agent Mary Hutchison’s real estate blog, and is reposted with permission. Follow her on Twitter @MaryHutchison. Sometimes I am asked by a potential new client “what do you do differently from other agents?” It’s a good question – and one that I would ask if I were hiring…