Yes, I’ll say it again….focus. In marketing terms we call this ” Niche Marketing” (you’ve probably also heard the term hyperlocal) and I have an entire class on this topic here. The gist of it, though, is that if you’re trying to hit too many targets at once then you’re going to be spreading yourself too thin to really gain much ground. You’re trying to compete in too many areas, and it’s a lot of work to go after everything (especially if you ever decide to do any paid marketing). You’re going to end up diluting your message by being a “jack of all trades” when most shoppers are really looking for an “ace” in their specific situation.