Content Marketing is no longer just an option for real estate pros. Content Marketing Institute found that content marketing generates 3X as many leads at 62% less cost than traditional outbound marketing. There are countless people wanting to learn more about the home buying process; now, if your website offered information about that process, then people…

Ever spoken with an SEO guru or self-proclaimed “website expert”? If you have (or even if you haven’t), you’ve probably heard a huge list of things your site absolutely must have to show up in a Google search. Well, guess what? The things you’ve heard are likely wrong. Or, at the very least, outdated. Let’s…

As more and more real estate business is handled online, brokerages and franchises have begun offering their agents a website (or dedicated webpage) under their branding and URL. Regardless of who these agents are, the area they serve, or what they specialize in, the sites and pages all look the same. Maybe it’s not the…

Ranking in search engine results has become increasingly more difficult as the Internet has gotten “older.”  More and more content is added each day.  Need an example?  Stats tell us there are approximately six billion Google searches per day.  Yes, six billion! From a real estate standpoint, we are competing against not only local websites but…

There are certain things successful real estate agents do, but almost as important are the things they make sure they don’t do. Hopefully you aren’t guilty of any of these five marketing mistakes. If you are, fix them! It’s all in your control. Check out the following list and make sure your marketing tactics are up to…