At some point, we’ve probably all burned with anger at Facebook about something. But when it comes to online ad targeting, they’re really good. Think about it…people on the platform willingly supply all kinds of information about themselves. It’s really an advertiser’s dream. Facebook also uses some third party data to help make their targeting…

In last week’s blog post I mentioned three things that your visitors would expect to find on a real estate website: 1.) Listings, 2.) area information, and 3.) transaction advice. This week we’re going to focus on the first of those topics: Listings. We’re going to start here because, realistically, this is the #1 thing…