Tag Archive: portals

Should I pay the portals? Twenty-two real estate agents and brokers talk about their ROI from Zillow, Trulia, and Realtor.com

Should I pay the portals? Twenty-two real estate agents and brokers talk about their ROI from Zillow, Trulia, and Realtor.com

At Pipeline ROI, we’re big fans of marketing. Testing, measuring, optimizing, and of course…ROI. In this post, we’ll look at real life experiences from brokers and agents who’ve spent (or spend) money with the big portals, and a few that don’t. As you know, it always comes back to your return on investment. Regardless of…