There’s plenty of content making the rounds about exactly how real estate agents should market to and serve Millennials. But it’s almost all written by non-Millennials. So I decided to let you hear it straight from the horse’s mouth. Of course, I don’t pretend to perfectly represent an entire generation of people across the entire…

Ranking in search engine results has become increasingly more difficult as the Internet has gotten “older.”  More and more content is added each day.  Need an example?  Stats tell us there are approximately six billion Google searches per day.  Yes, six billion! From a real estate standpoint, we are competing against not only local websites but…

When it comes to writing copy for text ads (especially using solutions like Google AdWords), you’re given a very limited amount of space to get your point across. Because of this, it’s crucial to take advantage of every inch of the real estate (pun intended) you’ve been provided. Elements like word choice, links, and overall…

Whew. Regardless of whether or not you are happy with the outcome, I think we can all agree it’s nice the election season has finally come to a close. Now that it’s over, the storyline has switched from that of an anticipation about who will win to an anticipation of just what our new leader…

October 3, 2015. A date that will live in infamy. 1,800 pages of controversial reform swept over the mortgage transaction process and made real estate agents roll their eyes when thinking about the coming changes. And now, a year later, the National Association of Realtors (NAR) has polled over 55,000 Realtors (about 4.2% of which…