When it comes to writing copy for text ads (especially using solutions like Google AdWords), you’re given a very limited amount of space to get your point across. Because of this, it’s crucial to take advantage of every inch of the real estate (pun intended) you’ve been provided. Elements like word choice, links, and overall…

There’s no denying it. No way to sugarcoat it. If you’re in real estate, you’re part salesperson (among the 50 other hats you need to wear at times). That word, salesperson, has an innate negative connotation. Does it make you feel warm and fuzzy? Does it conjure up one of your favorite memories? Probably not….

Your smartphone may be sabotaging your communication techniques We’re in the middle of quite an amazing technological era. The communication sector alone has seen phenomenal advancements over the last 10 years. Between text messages, smart phones, e-mail, social media, and Internet access in almost any nook or cranny of the world, people are becoming more…

I want to share a personal experience I recently had while starting my home purchase process. Working in the real estate tech industry, I naturally pay more attention to the workflow, tactics, and services real estate agents provide. Let’s take a quick look at my experience, what was done exceptionally, and what left me wanting more.

Buying leads from Zillow, Trulia, etc. may be a solid part of your marketing and lead strategy, but wouldn’t it be great to generate more leads naturally, from your own website? In this free e-book for real estate agents, we’ll discuss three simple ideas to make sure your website is primed and ready to be a lead-machine.