It seems like every day there’s a new piece of technology we’re all expected to have. I mean, even 15 years ago who’d have thought so many of us would be shopping for home voice assistants? It’s no better in real estate. From CRMs to LOSs to marketing platforms, staying up-to-date on the current technological…

It’s that time of year again! Shopping for supplies, loading up backpacks, packing lunches, waiting at the bus stop – there are some things that never change. You may also remember the feeling of walking into class on your first day and being immediately overwhelmed with the things you were expected to remember from the…

Content Marketing is no longer just an option for real estate pros. Content Marketing Institute found that content marketing generates 3X as many leads at 62% less cost than traditional outbound marketing. There are countless people wanting to learn more about the home buying process; now, if your website offered information about that process, then people…

Engagement is the elusive ghost of social media management—everyone is always chasing after it, yet few businesses ever actually see it. That’s because it’s hard to get people to act on social media, where every other business is striving to get their attention and focus. Despite the crowded party, there are ways to stand out…

Some things always stay the same. Every year, we orbit the sun at the same speed, people argue about politics, and donuts (unfortunately) remain unhealthy. However, the only constant in the marketing and tech spaces is change. New techniques emerge, old ones are replaced, and we’re all left in the dust trying to figure out…