Search engines are smart, but they’re not independent. You still need to guide them to your site and show them around. That’s the basic concept behind SEO. If you’ve been on the Internet any time in the past decade, you’ve probably heard this buzzword. Is it overused? Yes. Is it important? Absolutely. That’s why we’re…

There’s no denying it. No way to sugarcoat it. If you’re in real estate, you’re part salesperson (among the 50 other hats you need to wear at times). That word, salesperson, has an innate negative connotation. Does it make you feel warm and fuzzy? Does it conjure up one of your favorite memories? Probably not….