Hopefully, by now you’ve seen the value in making yourself visible online. This can take many forms, like online business directories, social media, and, of course, your website. But just having a virtual business card isn’t enough. A homepage with your headshot and phone number simply won’t cut it anymore, especially as content becomes a…

As more and more real estate business is handled online, brokerages and franchises have begun offering their agents a website (or dedicated webpage) under their branding and URL. Regardless of who these agents are, the area they serve, or what they specialize in, the sites and pages all look the same. Maybe it’s not the…

Who doesn’t like coming home at the end of a long day to a warm meal that’s been simmering in a slow cooker for hours? The “set and forget” philosophy of the popular kitchen gadget is one that’s worked extremely well over the years. It’s easy, convenient, and it works. But can that same approach…

April 21st will go down as the day Google declared mobile-friendliness is a big deal. They’ve officially rolled out their latest algorithm update and have started “boosting the ranking of mobile-friendly pages on mobile search results.” When a user searches Google from a mobile device, they’ll be directed primarily to mobile-friendly websites. This update comes…

I’ve worked for a la mode for seven years now. During that time I’ve been a technician, an MLS coordinator, a coach, an instructor, and a web designer. I also had ten years of freelance web design experience prior to that. Wearing multiple hats and speaking to lots of different people helps with perspective in a big way. To cut to the chase, here are five core things I’ve learned over the years that can help make someone’s life much easier while trying to build the best site possible.