One of the questions I’m asked most frequently when talking with mortgage professionals is, “Why am I not generating any leads from my site?” The easiest way to discover why is to take a look at your website from a potential client’s perspective. However, getting into the mindset of a client is easier said than…

Having a mobile-responsive real estate website is no longer an option. It’s an absolute must. Potential clients no longer think you’re cutting edge for having one, they expect it. If someone hits your website from their smartphone or tablet and it looks bad or is difficult to navigate, they’ll immediately hit the back button and…