What Should I Blog About?

The Answer is simple: What your clients are searching.

But trust me, I know that’s easier said than done. I’ve come up with a few things clients are searching that will help you get the creative juices flowing. Overall, the more relevant your blog is to your area then more potential clients will head to your website/social media.


The Home Buying Process

The home buying process can be scary for most soon to be first time home owners. Breaking down the process of looking for a home, creating a budget, and getting a loan is useful information for soon to be first time home owners.

Renting Vs Owning

Explaining the major difference, and what they should know before buying.


Festivals happen year round, so let people know what’s coming up in your area. Include times, directions, and even links to the festivals website (if available) and be sure to let people know what keeps you going to a particular festival year after year (food, fun, music, etc)

New restaurants

Most people like to check out restaurant reviews before trying someplace new. Give a quick review about the daily specials, your favorite dessert, or the spectacular service.

New businesses

If you work in a hot relocation area be sure to highlight new businesses that are coming to the area and be sure to include the company size, industry, employee benefits, and closest developments.

Local sports (especially high school)

Give a quick recap of the weekend games, highlights, or scores. Have photos from the games? Include them. It’s a great way to reinforce your presence in the local market.

Schools in your area

Think of all the relocation clients who are worried about how each school rates, and which neighborhoods go to which schools.

Want more?

We have 50 more real estate blog ideas! Just check out -> The Great Big List 

 Here blogs we have written to help you in your blogging process:


How to Pick Effective Real Estate and Mortgage Blog Topics

Conquer your fear of blogging – 5 steps to writing a share-worthy blog post in under an hour

5 tips for writing readable real estate blog posts 

7 incredible free stock image sources for your real estate blog