The complete inbound marketing system for loan officers

Consumers love the loan app and you'll love the workflow

Our online loan app is easy to use and works on any device. But that’s just the start. Once the app is complete, Pipeline ROI enables an entire suite of workflow solutions that saves you time and hassle and keeps your borrowers up to speed on every step of the loan.

Eliminate data entry with our tight integration with practically every LOS

The simple export option in FlexApp allows you to pull your borrower's loan application data into any LOS system that accepts DO/DU 3.2, like Calyx Point, Ellie Mae Encompass, MortgageDashboard, Byte, PC Lender, Xetus One, and many more.


Integrates with these popular platforms or any LOS that supports the Fannie Mae Do/Du 3.2

Say goodbye to headaches and hassle with DirectFax

Rather than asking clients to mail papers in or drop them off, ask that they simply fax pay stubs, tax returns, contracts or any other documents to you using DirectFax. It’s simple.

They print out a bar-coded cover page from your online app and fax it all to our 800 number, where it’s then converted into a PDF and stored in the proper loan folder in your system. No more piles of papers or shipping bills and clients will love the convenience.

Status messages keep everyone in the loop

Throughout the loan process your clients, the real estate agents, processors and anyone else you want in the loop, can receive status e-mails at every milestone. Clients can also log into your website and check status online. No more status phone calls and wasted time playing phone tag. This level of service is better than what clients get from even the biggest lenders.

CFPA  •  Patriot Act  loan-secure-safe  Dodd-Frank  •  GLB

Secure, compliant, and safe — always

Most importantly, our online loan app is completely secure and compliant with all required regulations. From GLB and Patriot Act to Dodd-Frank and the CFPA, our loan app keeps you in compliance so you spend your time helping your clients and not dealing with regulatory hassle.

Want more info? Let us know when to get in touch.